The assignment was to explore how different brands, in my case Black and Decker, make use of certain design elements to create their products. With that in mind we considered functionality in combination with use of color and development of shape to design a new handheld vacuum cleaner to fit in B&D's product line. My work resulted in the shown appearance model.

The graphic profile was a group assignment to get started with the project, the firm Abisko is fictive. Black & Decker has no affiliation with this project.