Add to Collection
About

About

A large garment store "Anmar" opens specialty retailers devoted entirely to needlework - embroidery, scrapbooking, decoupage and other types of h… Read More
A large garment store "Anmar" opens specialty retailers devoted entirely to needlework - embroidery, scrapbooking, decoupage and other types of hobbies. Objective: Develop a name and visual identity of brand new retail store format. Work began with the development of the title. Agency specialists have found the phrase "Hand mad" , which is closely associated with the unique handmade things. The name originally and authentically conveys the essence of the store to the consumer. Slogan - "Get crazy at hobbies" - continues to "crazy" theme. Easy ambiguity gives it a playful way: in the good madness in his spare time, or lose his head on his hobby! To visualize the image of the brand was chosen birds - plain and simple character. Read Less
Published: