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Hamilton Jewelers, a fine jewelry, luxury timepiece and home décor company, is celebrating its 100 year anniversary of a rich family heritage and… Read More
Hamilton Jewelers, a fine jewelry, luxury timepiece and home décor company, is celebrating its 100 year anniversary of a rich family heritage and a long standing legacy of tradition, while still being independently owned. This unique position has afforded Hamilton a successful retail undertaking with its brick and mortar stores and has allowed them to achieve leadership in its market by providing innovative designs, high quality jewelry, diverse product offerings and outstanding customer service. Although Hamilton has become one of the country’s leading jewelers, the management wished to build a proper foundation for its eCommerce website and offerings, one that will enrich the company’s revenues and assure a robust future through a combination of its retail stores and digital marketing efforts. Hamilton’s unique, compelling, sought after and trending products hit all the right marks for being promoted as a premier and exclusive provider of artistry bridal products combined with exquisitely designed jewelry and supported by stellar customer service. With their extensive inventory of luxury products well received by consumers in their retail stores, a redesign of their website was undertaken to guide Hamilton into becoming the go-to source of bridal and fine jewelry for online buyers. Hamilton’s management acknowledged that for future growth via the Internet, an appropriately designed website is needed that supports its target audience and consumer shopping trends, and one easily embraced by their consumers. The website redesign demonstrates an emotional connection with their audience for the core essence of the brand, a significantly important step in building the brand architecture towards becoming a leading online bridal jewelry contender. GIRVIN was engaged to offer a systematic and practical approach to building and designing a strong, resonant, differentiated, credible, and sustainable brand essence for the Hamilton website persona. This website redesign now provides the brand identity needed for consistent messaging and future creative design of Hamilton’s visual communications in digital marketing. Read Less
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