Half Price Books

  • 741
  • 34
  • 2
  • This project involved developing a new logo, business cards, a bookmark, letterhead and envelopes for the company Half Price Books. I wanted to give the brand a hidden meaning in the negative space within the "H". The use of arrows signifies the coming and going of books for this second-hand book store who prides themselves on keeping these items in circulation and out of landfills.