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By showing a new and an old image of Mecca, the look of the campaign reflected the diverse content of the exhibition. A 'panelled' grid which was… Read More
By showing a new and an old image of Mecca, the look of the campaign reflected the diverse content of the exhibition. A 'panelled' grid which was applied throughout, striking images and a strong use of black gave this campaign a contemporary twist on the subject. First main exhibition using the BM's New Visual Language. Read Less
Published:
Hajj: Journey to the Heart of Islam
Exhibition identity and campaign
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