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Hairground is a professional hair products distributer.
Professional hair products distributer
This hair products distributer was called Trgoante, they inherited their name from a former transportation company. To keep up with the competition they needed a brand that could address the B2B as well as B2C sector with same success. Therefore a new brand with a new name was created - Hairground - place where you can play and love your hair even more.
The branding, as well as logo was based on the "industrial, stencil" feel but with a fragile "hairlike" twist.