Hablemos de Amor (Let's Talk About Love) is a campaign against teen dating violence meant to be spread soon in Guadalajara, Jalisco. Shared credits with Andrea Nieblas, Karla Aldaz, Claudia Lara and Karen Carrillo. The University of Guadalajara usually supports this kind of social proyects with student work.
We asked some teenagers from the city to actively participate by representing typical situations that many people wouldn't consider as violent, but can lead into abusive behaviour. We designed the whole campaign based on open interviews to teenagers between the ages 14 - 19, both straight and gay.
The campaign concepts were: realistic, friendly and open.
With this poster we wanted to show in a funny way that dating violence also affects men. Thanks to Daniel Estevez for getting kicked by a red shoe +15 times.
Double view poster for a bus stop. We played with the popular phrase T.Q.M. (I Love You in spanish) to transform it into a violent reality some teenagers face mixing it with some sense of humor.
Psychological violence represented with a visual metaphor (chains).
Poster of a couple against digital violence. Our motto is: to talk about love is to talk about respect. Whoever loves you won't force you to share your passwords, sharing your private information is up to you! We wanted to be inclusive by showing some gay couples as well, because dating violence is not a matter of sexual orientation.
Poster against sexual harassment within relationships. Our motto is: to talk about love is to talk about free will. Pressuring your partner to start a sexually active life is a form of abuse.
Campaign strategy infographic with all the media planning, objectives, app examples, QR code linked to the webpage and branding. The media planning includes social networks accounts (Facebook, YouTube and Twitter), concerts and activities for the launch of the campaign, a series of posters in different stages, some BTL (below-the-line) advertising and a web page.