Formed in 1999 by Paul Hutchison, Hype Type Studio is a multi-disciplinary graphic design studio. Hype Type Studio has built a reputation for producing effective creative solutions for preeminent clients including Nike, BBC, and Coca-Cola.
STUDIO NEWWORK was approached by Paul to redesign the brand identity system. Our solution was a clean, flexible typographic approach to reflect Hype Type Studio's prime modern style and their unique approach to various design projects.
The brand identity design is systematic yet flexible in format. While logotype size is the same for business card, letterhead, invoice, and envelope, the words "Hype", "Type", and "Studio" are separated and placed on the left, top and right edges.