Establishment of an online magazine to bring end customers closer to the world of HUGO BOSS in an entertaining and interactive way. The eMAG will assume the central position of online communication and, along with HUGO BOSS TV, will establish, among other things, a platform for interviews, product news, shop openings, cultural and sporting events, fashion shows and TV spots. This will serve to considerably advance communication and marketing activities between the online and offline world. A new issue will be published every three months. Thus, the issue character of an analogue magazine can be preserved, and an archive can be continually accumulated.
Agency: Werbewelt AG
Creative Director: Tobias Ulmer
Art Director: Bastian Pristl
Project Management: Martin Redigolo
Awards and publications:
iF Communications Design Award 2008
SILVER New York Festival 2007