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A Global Design & Strategic Design Project "for HTC". We wanted to simulate a reboot of the Actual Strategy of HTC with a new range, new featur… Read More
A Global Design & Strategic Design Project "for HTC". We wanted to simulate a reboot of the Actual Strategy of HTC with a new range, new features and a totally new Phone called Brightphone. Read Less
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A Global  & Strategic Design Project "for HTC"

In this Project, we wanted to simulate a reboot of the actual strategy of HTC.
We Designed a new range of 3 phones which are really different from each other and which can match we our real expectations.
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HTC Gamma - Smartphone

 The Gamma is a Smartphone that consolidates the existing partnership with Beats by providing a strong audio experience.

An exercise of Style, close of the existing market and of the expectations of consumers.  
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HTC Alpha - Cellphone

The Alpha is a Cellphone, and, a Smartphone. 

On the top, a simple and integrated pendrive remains us the iconic of antenna on our old phones. 
A swivel Keyboard, with glass keys, permits to switch between typologies in a second. 
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HTC Theta - Brightphone

The Theta is a new communicative device which tends to facilitate the real socialization between people, not only with social networks. 

It enhances the user experience towards a new ergonomy, interface and usage of features. 
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