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About

About

A HIV-awareness campaign targeted to MSM population.
Published:
DO YOU WANT HI(V/M)?
Background MSM represent approximately 2% of the US population, yet are the population most severely affected by HIV. In 2009, MSM accounted for 61% of all new HIV infections.
Objective To increase the awareness of the importance of safe sex in preventing HIV infection.
Target American gay men, aged 22-50
Idea Incorporating sexual innuendo largely used in gay conversation.