"An entrepreneur wants to start a new business, located in my town. The premises is not approved for serving, and it is located at ground floor. The entrepreneur needs help to come up with an idea and a concept who fits the venue. The concept should offer two different activities, products or anything else of choice. The business needs a name, logo and six different identity carriers or products of branding."
The concept combines a store selling traditional norwegian food with an agency offering all kinds of guided tours and activities in the norwegian outdoors, specified for each groups own wishes.
Fictional assignment. Not all parts of the assignment is included. It also contains tasters, handouts, tags and packaging design.