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  • Commissioned by Sanrio (HK) Co. Ltd., we take the task to develop another theme direction and creative package for their annual large-scale Hello Kitty event. In this year, the event was themed as "Hello Kitty in OZ - The Lost Chapter" which the story background is fused with the world-known fairy tales "Wizard of Oz".

    A series of illustration was created to enhance the story line and the consistency of the theme style. The illustrations was then applied to the characters design and scenes design in either computer graphics and hand-drawings execution for their marketing collaterals as well as game zone decorations.