HBO South Asia re-brand identsWe were commissioned by HBO Asia to help rebrand their network in India. In the brief, we were required to create something bold, outstanding from
lots of competitor channels in the market, also keep the tone of HBO.Our ideas for the idents are based on movie genres. We have designed four idents with the themes of action, romance, sci-fi and fantasy respectively,
which shows HBO’s content is varied that every one will find something he/she likes.