HBO STAY ORIGINAL Campaign
To promote the stellar lineup for HBO Original Series (2013), I got inspiration from the early form of movie advertising — hand painted character movie posters.
With the leading characters of each series and their title art, we illustrated the ad for a huge 4 page gate-fold advertisment. The illustration also have the flexibility to split up individually into single series for different forms of media. We created single page ads, banners, posters and premiums for this campaign.
4 Page Advertisment in Promax Asia Magazine
Details of the Artwork, Closeup
Work In Progress
From a idea to sketches and drafts to completion took approximately 5 weeks. Thanks to the great effort from the team at Ars Thanea, especially Peter Jaworowski and Marcin Molski.