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The HarperCollins 2011 Summer Party invitation.
The brief:
The HarperCollins summer invite is 'the top ticket in town' and for the second year running we were approached to design an invite for their prestigious summer party.

We worked with HarperCollins to create a high end piece worthy of this prestigious event held in Keningston Palace, in honour of authors published in 2011. Our brief was to produce a sleek, sophisticated piece that celebrated the beautiful gardens at Kensington Palace in an understated and contemporary way.

The project:
As the centre piece for the design we created a simplified, graphic peony flower, produced simply as an emboss to the bespoke pocket and deboss to the inner single card insert. To balance the femininity of the flower and crisp white material, we chose factory yellow Colorplan to inject a contemporary edge and made the insert from triplex card, creating a weighty board from 3 layers of material.

We followed the design created for the invite through to entry ID badges and display in the form of cut vinyl graphics.