- HAPPY TOOTH / Pediatric DentistThis project is primarily addressing children. The goal was to make their experience at the dentist more engaging and less painful. The identity is fresh and pleasant in order to fascinate the young patients and help them overcome the fear of the dentist. Happy faces and colorful illustrations were used to accomplish this. The toothpaste illustration represents a path that will take you places, and it served as an interior decorative element, as well as a background theme for a brochure with games and other activities. The branding was completed with interactive applications. A pin badge of the crest that children can wear as a reward makes them feel like a member of the Happy Tooth team; as well as a post card with which they can have fun decorating a tooth.
- MY DIARY / Appointment cardAt the end of an appointment the child can proudly stump his/her diary.
- TAKE YOUR COLORS AND DRAW ME /Post CardA post card with which the children can have fun decorating a tooth while waiting.A tooth with a smile it cannot be that scary.
- MEDALA pin badge of the crest that children can wear as a reward makes them feel like a member ofthe HappyTooth team
- Construction: Di Depux
- BROCHUREThe brochure is full of games. Happy faces and colorful illustrations accompany helpful tips for the dental care.
- Illustration: Tassos Papaioannou
- INTERIORThe toothpaste illustration represents a path that will take you places, and it servedas an interior decorative element.
- INTERIOR DESIGN
Vasiliadou, PapadimitriouCHARACTER ILLUSTRATIONTassos Papaioannou