On 12th Jan 2010, a 7.1 magnitude earthquake struck Haiti, causing over 200,000 deaths.
Along with eBoy, Neubau, Build and some of the world's most influential designers, we were tasked to design a poster to support the Haiti Earthquake Relief Cause. All proceeds from sale of the posters were donated to Doctors without Borders.
The snellen chart was developed in 1862 to assist physicians in vision assessment. This artwork appears austere and deceptively meaningless, unless the viewer makes the effort to unravel it.