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This is a rebrand of the herbal remedy company Herbalist & Alchemist. I wanted to take the client in a much hipper, modern and slightly more soph… Read More
This is a rebrand of the herbal remedy company Herbalist & Alchemist. I wanted to take the client in a much hipper, modern and slightly more sophisticated direction while rethinking the target market and gearing it towards a more youthful crowd. The type treatments & patterns were created from the ancient language of alchemy which is what the company's traditions are built upon. Read Less
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Herbalist & Alchemist
Hypothetical Rebranding
This is a rebrand of the herbal remedy company Herbalist & Alchemist. I wanted to take the client in a much hipper, modern and slightly more sophisticated direction while rethinking the target market and gearing it towards a more youthful crowd. The type treatments & patterns were created from the ancient language of alchemy which is what the company's traditions are built upon.