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Throughout all stores banners appear with black and white local Mexican street imagery.
This design brings an authentic element to the stores and when combined with the contemporary typography create an interesting and vibrantenvironment.
The in-store menu boards are created using magnets so they are easily updatable but also so each store has a unique Mexican streetside feel.
Wherever possible type is used to create interest from both a distance and up close.
Interesting and amusing facts adorn most banners and posters.