Guzman Y Gomez Hot Sauces

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  • The solution was to capture store employees tasting the various sauces and photograph their reactions. The facial expressions reflect the strength and potency of the sauce while also introducing a member of the staff, and gives great cut-through on shelf.
  • Captions printed on the bottle sides link the staff to the sauce through their own personal history with the Mexican product. The black and white imagery ties in with the store look and feel whilst creating a better platform for using non-professional models.