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About

Rebrand, redesign, and merchandise initiative of gurl.com.
Published:
Gurl.com
Rebrand, redesign & merchandise initiative
Rebrand, redesign and merchandising of gurl.com while an employee of Alloy Digital. I was able to spearhead the rebrand's identity and establish look & feel to dictate the visual manifestation of the "gurl girl's" energy throughout the campaign. Highlights include concepting a shoe line and directing a general lookbook, hand-lettering the logo along with the lookbook headlines and various other elements, creating patterns for web and merchandise, co-illustrating the launch skin (seen here), and overall getting the opportunity to work on such a fun, energetic, sassy brand. Thanks to Amy Weibel (Creative Director) for her guidance and direction. → View the site here
Gurl.com logo. Hand-lettered.
Gurl.com re-design and skin illustration. Credit: Ada Fung, web design & illustration.