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About

The annual student championship in creative communication
Published:
Gullkalven 2010 / The Golden Calf 2010
The annual student championship in creative communication
Every year The Golden Calf changes its appearance. Traditionally it has always been an ox calf, but this time we went searching in our own neck of the woods for inspiration. The Golden Calf of 2010 was reincarnated as a deer calf and every student was invited to hunt for it and other trophies in the vast creative terrain.

The design team
Helene Hofstad Havro
Lene Sundsbø
Tore Teksle
Jon Koslung
Christian Horseng
Sindre Martin Dahl
Teaser poster
Teaser poster
Teaser poster (close-up)
Photochromed picture with a hot stamped calf in gold foil.
Teaser poster (close-up)
"Før Idyllen brydes af et dødeligt Skud" translates to "Before the idyll is broken by a deadly shot".
Postcard (front)
"Inden længe skal der dræbes" translates to "Soon there will be killing".
Postcard (back)
The postcards were sent out to all the hunters (students), inviting them to a party where the theme was revealed. The amazing handwriting was done by Cecilie Leiseth.
Category poster
Map over the creative terrain.
Category poster (Close-up)
Category poster (close-up)
Logo with payoff. "Værdt at dræbe for" translates to "Worth killing for".
Category poster (close-up)
Logo printed with gold spot color.
Award show poster
Award show poster
Award show poster (close-up)
Hot stamped logo in gold foil. "Intet Drab uden Fest" translates to "No killing without a party".
Award show poster (close-up)
Award show poster (close-up)
Award show poster (close-up)
Award show poster (close-up)
"Graphisk Formgivning: Studio 3" translates to "Graphic design: Studio 3".
Teaser website
A preview of the site, teasing the new theme of The Golden Calf.
Website
Website header
Interactive parallax hunting scene displaying statistics over how many shots (submissions) there have been fired in each category.
Website
Catalog (close-up)
Hot stamped logo and payoff in gold foil on leather-like paper.
Catalog
Catalog (close-up)
"Jagtprotocol" translates to "Hunting protocol". Hot stamped in gold foil.
Catalog (inside)
Catalog (inside)
Catalog (inside)
Table of contents.
Catalog (inside)
Spread that leads into the two dimensional-category.
Catalog (inside)
Pattern drawn by Christian Horseng.
Catalog (inside)
Spread that leads into the art direction subcategory.
Catalog (inside)
Spread that leads into the art direction subcategory.
Catalog (inside)
Spread that shows the winner submissions in the art direction subcategory.
Catalog (inside)
Spread that leads into the identity design subcategory.
Nominee patch
Embossed leather patch, given to hunters at the award show.
Trophy plaque
Engraved wooden trophy plaque given to the best hunters of the terrain.
Trophy plaque (close-up)
The Golden Calf trophy
One of a kind trophy presented to the best hunter(s).
Behind the scenes
Process and sketches
The Golden Calf headquarters door
Cad cut logo and payoff in gold vinyl.
Vinyl decal
Sindre Martin Dahl preparing the gold metallic vinyl decal for the headquarters door.
The design team
Lene Sundsbø and Jon Koslung.
The design team
Helene Hofstad Havro and Christian Horseng.
The design team
A days work in 28 seconds.
Sketch
First mock-up of the trophy.
Work in progress
Talented character-designer and modeler Ivar Rødningen in action. Check out his website at www.rodningen.com.
Work in progress
Talented character-designer and modeler Ivar Rødningen in action. Check out his website at www.rodningen.com.