Discover the secret of Guinness
An experiential voyage with a twist in the tail.
Many Guinness ‘adorers’ never drink it from cans at home, so we wanted to challenge their assumptions about Guinness in a can.
The idea was to intrigue them with the promise of discovering a ‘Secret’ about Guinness. As they entered our touring experience, they were given a perfectly served Guinness to savour whilst they watching a short film we'd created. Only as they exited was our big secret finally revealed.
That perfectly poured Guinness you just enjoyed?
It’s from a can.