Add to Collection
Tools Used


To communicate the concept of Guilty Pleasures.
The word ‘Profannium’ comes from words ‘profanity’ and ‘valium’. It represents an idea of swearing giving us a relief and calms us down. The swear word hidden in the name adds some humour to the whole concept.
‘Express’ refers to an instant relief as well as swearing out loud and expressing negative emotions.
Blue colour represents calm, the graphics are inspired by sound waves.