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Guerra di Strada Guerra di Strada is a project of Mareschi sponsored by Città di Avigliana and Provincia di Torino A The goal of this social cam… Read More
Guerra di Strada Guerra di Strada is a project of Mareschi sponsored by Città di Avigliana and Provincia di Torino A The goal of this social campaign was to raise awareness about road safety, speaking directly to young drivers. In order to do this, we choose a language that is more attractive for young people, avoiding the typical scaring contents of other campaign made for this purpose. The language is more friendly, but nontheless less impressive. Guerra di strada includes two temporary lighting installaions: - Se Bevo Non Guido, about driving under the effects of alcool - Game Over, about driving carfully and discourage street racing Se Bevo Non Guido is also the name of the short movie that tells the story of an ordinary girl that goes out in the evening to have some fun and finds a dramatic ending. www.mareschi.org Read Less
Published:
Header
Brochure - A4 - front
Brochure - A4 - back
Official merchandising, keyholder - offset print on paper, Carboard medal.
A4 brochure - Layout
Movie poster showed
Se Bevo Non Guido - Installation
Game Over - installation
Video - short movie and trailer
Se bevo non guido - short movie
Guerra di Strada - Trailer
Guerra di Strada
 
Guerra di Strada is a project of Mareschi sponsored by Città di Avigliana and Provincia di Torino
A The goal of this social campaign was to raise awareness about road safety, speaking directly to young drivers. In order to do this, we choose a language that is more attractive for young people, avoiding the typical scaring contents of other campaign made for this purpose. The language is more friendly, but nontheless less impressive.
 
Guerra di strada includes two temporary lighting installations:
 
- Se Bevo Non Guido, about driving under the effects of alcool
- Game Over, about driving carfully and discourage street racing
 
Se Bevo Non Guido is also the name of the short movie that tells the story of an ordinary girl that goes out in the evening to have some fun and finds a dramatic ending.
 
www.mareschi.org