Tajmahal Moo Daat
Idea | Guerilla | Ambush
Tajmahal Moo Daat, is a fictitious Indian Restaurant who would only serve from time to time, in different cities, the best of Indian Cuisine. The reservations would only be done by e-mail and limited to 120 people per night. The blog would show each week's food list.
The idea was to print hundreds of round circle stickers containing the name of the restaurant and a phone number for reservations and stick it onto the foreheads of women in outdoor, billboard and print advertising, thus, making women resemble Indian Wives. The goal was to create curiosity around the red dots in women's foreheads so as people would get close enough to realize it's a tiny advertising for an Indian Restaurant.