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Tajmahal Moo Daat is a fictitious Indian Restaurant who would only serve from time to time, in different cities, the best of Indian Cuisine. The … Read More
Tajmahal Moo Daat is a fictitious Indian Restaurant who would only serve from time to time, in different cities, the best of Indian Cuisine. The reservations would only be done by phone number and limited to 120 people per night. The blog http://tajmahalmoodaat.blogspot.pt/ would show each week's Food Menu. Word of Mouth would be one of the most powerful medium to advertise the restaurant, but, the guerilla campaign was the reason I created the project in the first place. The idea was to print hundreds of round circles containing the name of the restaurant and an e-mail for reservations and stick it onto the foreheads of women in outdoor, billboard and print advertising, thus, making women resemble Indian Wives. This project was awarded Gold in Ambush Marketing Category in the Guerrilla Croquette Awards in 2009. Read Less
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Tajmahal Moo Daat
 
Idea | Guerilla | Ambush
2008
 
Tajmahal Moo Daat, is a fictitious Indian Restaurant who would only serve from time to time, in different cities, the best of Indian Cuisine. The reservations would only be done by e-mail and limited to 120 people per night. The blog would show each week's food list.
 
The idea was to print hundreds of round circle stickers containing the name of the restaurant and a phone number for reservations and stick it onto the foreheads of women in outdoor, billboard and print advertising, thus, making women resemble Indian Wives. The goal was to create curiosity around the red dots in women's foreheads so as people would get close enough to realize it's a tiny advertising for an Indian Restaurant.
The sticker