Guerilla: Tajmahal Moo Daat Sticker

  • 199
  • 8
  • 0
  • Tajmahal Moo Daat is a fictitious Indian Restaurant who would only serve from time to time, in different cities, the best of Indian Cuisine. The reservations would only be done by e-mail and limited to 120 people per night.
    The blog would show each week's Food Menu.

    Word of Mouth would be one of the most powerful medium to advertise the restaurant, but, the guerilla campaign was the reason I created the project in the first place.

    The idea was to print hundreds of round circles containing the name of the restaurant and an e-mail for reservations and stick it onto the foreheads of women in outdoor, billboard and print advertising, thus, making women resemble Indian Wives.
  • The sticker
  • Sticker applied on a billboard (Mupi)
  • Billboard (Mupi)