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The Modelo Museum of Science & Industry is built into one of the first beer plants of Grupo Modelo, the makers of Corona beer. It is located in … Read More
The Modelo Museum of Science & Industry is built into one of the first beer plants of Grupo Modelo, the makers of Corona beer. It is located in the city of Toluca in the Estado de México. A 60 minute drive from Mexico City. It is primarily for the children of Mexico. We wanted to communicate the museum's promise of teaching you science in a quick, fun and real way. This led to the concept of "Lo extraordinario de lo cotidiano." (The extraordinary of the ordinary.) Combined with captivating and simple visuals, this campaign launched the Museum in a big way! Collaborated with Leonardo Herrera Read Less
Published:
Hammurabi Code (1792-1750 BC). Includes severe penalties for adultering beer.
The extraordinary of the ordinary.
Modelo Museum of Science & Industry.
Luis Pasteur. Discoverer of Pasteurization.
The extraordinary of the ordinary.
Modelo Museum of Science & Industry.
Glass melts at 1,500º C.
The extraordinary of the ordinary.
Modelo Museum of Science & Industry.
Producing recycled aluminum cans would reduce air contamination by 95%.
The extraordinary of the ordinary.
Modelo Museum of Science & Industry.
The word robot comes from the Chech word "robota" which means hard work.
The extraordinary of the ordinary.
Modelo Museum of Science & Industry.
Only 0.0025% of the Earth's water can be used for human consumption .
The extraordinary of the ordinary.
Modelo Museum of Science & Industry.
Each one of us generates on average 1,500 grams of garbage daily.
The extraordinary of the ordinary.
Modelo Museum of Science & Industry.
The human body is a perfect package that maintains and repairs itself.
The extraordinary of the ordinary.
Modelo Museum of Science & Industry.
President Felipe Calderón of México
inaugurating the Modelo Museum of Science & Industry.
Photograph of the main entrance of the museum.