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Re-brand 'Grow Your Own' for Kiwi Audiences
Grow Your Own; Vegetable Collection
For Kiwi Audiences

Kiwi culture is very DIY orientated. We like to have a hands on approach to most tasks. Even when we have no idea how to do it, but we'll still give it a crack.

The idea was to target audiences that purchase fruit and veges from the side-of-the-road carts. Generally where the produce is cheap and fresher than those of supermarket prices.