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When it comes to global warming and climate change, Gen Y can be broken up into three categories; the "lazies", the "don't knows" and the "forget… Read More
When it comes to global warming and climate change, Gen Y can be broken up into three categories; the "lazies", the "don't knows" and the "forgetfuls". They need a solution they can incorporate into daily life. They are also starting to move out and live independently. Grow Up aims to teach them greener living skills that they can use for their adult life. The campaign is cheeky and dares to say : " Tackling global warming and climate change is easy, but you already knew that, didn't you?" Read Less
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