We've been working with a US client on some branding and illustration work for a Energy fair. We wanted to develop the existing brand and create an illustration style which was to come across as friendly, approachable and most importantly, given the sector, green!

 

Using friendly fonts 'illustrative typefaces' to compliment the statistics worked well as a main feature. We then rolled out the branding  onto events t-shirts, flyers and banners. The client was very happy after receiving many comments complimenting the happy and bright branding.