Packaging design proposal for boxes of chocolates
The product held same packaging design for ages and was ran over by time more than a few times.
While I was working in big Croatian advertising agency (Imago reklamna agencija) we were assigned to do a makeover of this famous product. It all died out before it was born, I guess client's decision makers couldn't make such big leap at that time. But I'm still satisfied with my vision of it, although I must say it has been recently redesigned and it looks nice and contemporary.