Para tal, sua identidade precisou ser retrabalhada, de forma a produtificar todas as marcas, buscando uma unidade visual que identificasse o Greenvana em cada iniciativa, além de facilitar a criação de novas marcas para produtos futuros.
Greenvana is the leader company in sustainability for the consumer market in Brazil. And as such, presents an ecosystem rich in initiatives focused on information, transparency and credibility. Recognized as the largest retail brand of the country on Facebook, its greatest ambition is to offer a new lifestyle filled with health, welfare and respect for the planet and its natural resources. Therefore, it is strict with its choice of products and suppliers, always in search of lower environmental and social impacts, producing accurate content, but exposed in an unpretentious way.
To do so, its identity had to be reworked in order to productify all brands, seeking a visual unity that identified Greenvana in each initiative, besides facilitating the creation of new brands for future products.