The event graphics or the Greens, Eggs & Jam stationary, flyer, press ad and poster is based on an annual brunch that takes place at the Ultimo c… Read More
The event graphics or the Greens, Eggs & Jam stationary, flyer, press ad and poster is based on an annual brunch that takes place at the Ultimo community garden hosted by the non-for profit organisation Urban Sprouts. This event in known to gather both members and non members of the garden community together to celebrate their continual progress and further promote the program through utalising own grown ingredients for the brunch and hosting tours, auctions as well as time for participants of the program to share their first-hand experiences of serving Urban Sprouts.
The design of these event graphics seek to eptimise the fresh nature of Urban Sprouts’ own grown produce and more importantly the ultimate happiness, freedom and sensory delight members attain from participating in this garden program. Furthermore, the use of vibrant watercolour imagery in its loose circular form acts as a refrence to the fluity of juices and bursts of flavour of the produce. The loosness of this imagery also highlights the produce at its primary stages before being processed. The use of rosy red, green, and organge tones allow the audience to resemble the loose shapes to be somewhat fruit/vegetable like. Additionally, the merging of colours work to metaphorically suggest the communal efforts and bonding acted out throughout the program. The circle masks, as seen on the poster and flyer, explore the notion of these organic foods being plated and ready to serve. The circles can also be seen as a metaphor for the cyclicle nature of growth and sustainbility. The hand generated title and serif body typeface serves to express the organic nature and hands-on processes involved in cultivating a garden whilst the San serif typeface adds a modern twist to illustrate the youthfulness of the event. The textured cream paper stock captivates the rustic feel of this event. Read Less