Challenge: Remind the vital role of Greenpeace to defend the canadian nature et raise founds to do so.
Solution: Use the actual canadian coins that normally contains canadian iconic animals but illustrate them without the famous and loved animals (beaver for the 5 cent, loony for the 1 dollar and polar bear for the 2 dollar). The result make paople think that one day these iconic animals could just completely desappear if we do nothing.
Client: Greenpeace Canada
Conception and art direction: Nicolas Baillargeon
Retouching: Nicolas Baillargeon
CW - jonathan Rouxel, Dom Bulmer