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About

About

A brand redesign concept created for a graphic design class.
Published:
This rebranding project for the lighting company Greenlite was created as student work for a graphic design course. After conducting market research, I found that with lighting products, there is often a lot of information that can be confusing and overwhelming for the average customer. Aiming to make this information more accessible and user-friendly while also trying to avoid market cliches, I created a branding concept that includes a logo, packaging, website, and web advertisement.