Client: Great River Energy
We worked with Great River to develop a simply defined way of illustrating a few general concepts about the value of electricity. On the website, we used interactive spinners, infographics and sliders to deliver the content in an easy-to-follow manner. The idea was to translate concepts most people take for granted (for example, how cheap electricity is) using real world comparisons and examples. The brochure as well as the online and print ads were an extension of this message using the same figures, facts, illustrated components and infographics.