A brand created from scratch for Warrnambool Cheese & Butter, conceptualising a name, brand ethos and design with soul and personality that would truly stand out from the sea of identical dairy products.
The hand-drawn type added to the home-made feel – as if the packaging had been designed by the people who made the product. Photography was shot on location in Victoria with real Warrnambool locals who live and produce the dairy.
The website was a tumbler that could be hidden to just display the background movies as screensavers. These movies were shot on location and included the soothing sounds of the ocean, the wind through the grass and cows mooing!