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The organizers for the 2013 International Federation of Agricultural Journalists (IFAJ) Congress have announced some news. On July 21, 2010, a m… Read More
The organizers for the 2013 International Federation of Agricultural Journalists (IFAJ) Congress have announced some news. On July 21, 2010, a meeting took place at the Buenos Aires Grain Exchange Building to create a work team for the 2013 IFAJ Congress. Besides the Argentine Circle of Agricultural Journalists (CAPA, by its Spanish acronym) Executive Board members, 35 representatives of different enterprises and institutions attended the event, all of which are related to the agribusiness sector. The first issue developed was the image we want to show to the world. We analyzed the results obtained from the survey made to the members of the CAPA and members of the IFAJ, in which the selection of a logotype and a slogan representing the 2013 IFAJ Congress was proposed. The participants also gave their opinions and finally, the most voted logotype was selected. Following this line of work, another important issue we worked on was the slogan and the Congress objectives. The following concepts were put forward: “We have the potential to feed the world”, “Showing a diversity of sectors”, “Genuine traditional countryside elements wealth”. Possible venues suggested by the participants were also evaluated, including Buenos Aires, Salta and Rosario. After the debate took place, it was agreed that the most accurate option would be Rosario, due to the wide and assorted range of possibilities this city offers: ports, dairy farms, cattle farming, agriculture (it is the heart of one of the most productive regions of the country). Even so, we do not exclude the possibility of visiting other cities and an inevitable stopover in Buenos Aires. In addition, within the possible topics to be discussed in the Congress, biodiesel was the most suggested by the participants. Read Less
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CONGRESO IFAJ
ARGENTINA 2013
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Diseño de la identidad del congreso ifaj Argentina 2013. Generación identidad visual para la aplicación del tagline que identifica al evento. Junto al equipo de anicha se diseño el website del evento.
 
 
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© 2012 IFAJ ARGENTINA
Trabajo realizado en Doceká Comunicación junto con Anicha Live.
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¡Muchas
gracias!
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