Great American Country Refresh // Impossible

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  • GREAT AMERICAN COUNTRY [GAC]
    REFRESH PACKAGE // Initial Design Boards and Final Designs
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    THE NEW GREAT AMERICAN COUNTRY REFRESH

    - GAC is about the music. It’s at the heart of “Living Country.”
    - GAC is about Americana, real stories and real people
    - The New GAC brand is an “evolution not a revolution” of the existing brand
    - The New GAC logo has been simplified and refined to boldly present a new GAC attitude
    - The New GAC palette is a fresh, bright, clean and bold statement of color
    - The New GAC will appeal to current viewers as well as attract new ones
    - The New GAC Brand celebrates “Living Country” and GAC will be build programming to
       be more than just music videos. The brand will evolve and present the genres of food,
       travel, fashion, family, faith, patriotism, and heritage.
    - The New “GAC Voice” is:
              Modern but respectful of its heritage
              Energetic
              Proud
              Relevant