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About

About

Branding, Design, Creative Direction and Directing for Great American Country Channel.
Published:
GREAT AMERICAN COUNTRY [GAC]
REFRESH PACKAGE // Initial Design Boards and Final Designs
 
THE NEW GREAT AMERICAN COUNTRY REFRESH

- GAC is about the music. It’s at the heart of “Living Country.”
- GAC is about Americana, real stories and real people
- The New GAC brand is an “evolution not a revolution” of the existing brand
- The New GAC logo has been simplified and refined to boldly present a new GAC attitude
- The New GAC palette is a fresh, bright, clean and bold statement of color
- The New GAC will appeal to current viewers as well as attract new ones
- The New GAC Brand celebrates “Living Country” and GAC will be build programming to
   be more than just music videos. The brand will evolve and present the genres of food,
   travel, fashion, family, faith, patriotism, and heritage.
- The New “GAC Voice” is:
          Modern but respectful of its heritage
          Energetic
          Proud
          Relevant