Graphicfury x Chi & Partners x Anchor butter

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  • Charged by Anchor to position the brand as the original butter brand, CHI & Partner went all the way back to advertising's roots and have created a series of billboard posters that hark back to the old style of sign painting to dramatise the brand's heritage.
    ‘Made by Cows’ features cows doing everything from churning to delivering butter. As well as posters, bespoke handpainted artworks will also apCharged by Anchor to position the brand as the original butter brand, CHI & Partner went all the way back to advertising's roots and have created a series of billboard posters that hark back to the old style of sign painting to dramatise the brand's heritage.
    ‘Made by Cows’ features cows doing everything from churning to delivering butter. As well as posters, bespoke handpainted artworks will also appear directly on walls in London. For Giusti, they’re ‘a lovely return to fresh and simple things.’
    CHI creative team Matt Collier and Wayne Robinson were inspired by ‘ghost signs’ – the faded old advertisements and shop signs still visible on the side of old buildings in cities and towns around the country. ‘There are loads dotted around town if you look hard enough,’ says Collier.
    Although Giusti is passionate about digital advertising, he loves that this campaign is so simple and traditional, and not a web link in sight.

    Using ‘old world’ techniques really make the posters stand out in a world of cluttered ‘high definition’ advertising.’
    To create the authentic look, Collier and Robinson commissioned a series of specialist crafts people, including a hand-lettering artist to craft the type and an illustrator to replicate the old-fashioned style. ‘Putting all of the elements together into a design that street artists could place on real life walls was a really interesting process,’ says Collier
    The posters are part of a campaign that includes a TV commercial, and the team is about to launch a Facebook app called ‘Cakebook.’




    Wall painted with chalk-based paint. Client : Chi & Partners for Anchor butter.