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This is a fictional graphic design manual meant to establish the legal usage of a corporate logo. It explains how to use it and how not to use it… Read More
This is a fictional graphic design manual meant to establish the legal usage of a corporate logo. It explains how to use it and how not to use it. Read Less
Published:
Graphic Standards Manual
This is a portfolio example of logo design and how to use it correctly in a corporate setting.  This helps especially when a company has standards for the legal usage of its branding and identity.  This is of course, a fictional company meant for a portfolio, but the logo design, text, colors, and layout, are of my originality.  The black t-shirt and the silver mug photographs are just free stock art.  This was designed for a real client in a competition with the rest of the class to see who would be chosen for this particular vintage look. It feels like a paint company, but the requirements were so specific that the logo had to feel like water in a certain way.  It needed to be very conservative and easy to print on everything. Needless to say, since everybody had a water droplet... I begged to differ and needed a clean corporate look.  This was for a bigger company than the look they needed, but at least it was a valiant effort. The kid who won made this awesome Illustration of a hand rendered water droplet and a bucket. Oh, well.