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Grans wanted a redesign for their brewery's profile and products, starting with their bestseller Premium Pils. We aimed to tell the long history … Read More
Grans wanted a redesign for their brewery's profile and products, starting with their bestseller Premium Pils. We aimed to tell the long history of the small family brewery with all their quirkiness, colourful characters and stories. The new Grans logo was formed using an illustration of the old brewhouse, that is still in use today, combined with typography we found on an old crate of Grans beer. The can is testament to the rich Grans Family brewing adventure. The unusual copper colour takes it's inspiration from the brewery, making the can an extension of the brewing process. The patterned background tells of small snippets of Grans brewing history with a special focus on handcraft and quality, emphasized also by the use of matt printing inks for a tactile finish.The signature of Brewmaster Haakon Gran seals the can with quality. Grans the rebel. Always fighting against the most industrial of the beer market, the back of the can tells of Grandfather Gran and the struggles and hardship he experienced whist building a brewery whose goal was to produce quality beer at low prices. Great beer for all! Read Less
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Grans Brewery
Grans wanted a redesign for their brewery's profile and products, starting with their bestseller Premium Pils.
We aimed to tell the long history of the small family brewery with all their quirkiness, colourful characters and stories.

The new Grans logo was formed using an illustration of the old brewhouse, that is still in use today, combined with typography we found on an old crate of Grans beer.
 
On the cans we aim to show the unique personality and taste of the different beers, rather than making a uniform range. This sets Grans apart from the big industrial breweries and enable us to the tell the unique
story of the small family brewery.