Granor Rubber & Engineering
Brand identity and website developed for australia’s largest provider of movement and expansion solutions.
Granor rubber and engineering has built a long history in australia providing products to many of the largest infrastructure developments, but in recent times the brand had become tired. Takt studio was asked to refresh the brand and move their extensive product catalogue online through a new website.The new brand identity uses a dynamic symbol that relates directly to their products and core business, while the type builds on the concept of strength. The diagonal slash was introduced to the brand language to reenforce the movement concept and is used to direct the viewer through the information. The original brand colours were given a modern lift appealing to a new generation of engineers.