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Grand Rapids Marathon 2012 Ad campaign. Print, outdoor and web advertising. Event poster design. Copywriting and Art Direction by Adam Barr. Cr… Read More
Grand Rapids Marathon 2012 Ad campaign. Print, outdoor and web advertising. Event poster design. Copywriting and Art Direction by Adam Barr. Creative Direction and Design by Josh Kulchar Read Less
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The Grand Rapids Marathon offers a group of races for runners, by runners. The 2012 Ad Campaign was focused around the excitement of autumn and the changing season.  
Full Page, 1/3 page and half page ads all ran (yeah I said it) in Michigan Runner, Outdoor Athlete, and Chicago Athlete magazines during the months leading up to October 2012.
Pepsi delivery trucks within the target market area with GRM billboards.
Truck billboard alternate #1
Truck billboard alternate #2
Ad Campaign was the catalyst for significant Facebook engagement.  
Above example post: 186 Likes, 47 shares, 17 comments, etc.
Official Race Poster for 2012 Marathon
Alternate Poster #1 - Iconic Grand Rapids bridge used in the marathon's route.