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About

Gran turismo E-motion Concept
Published:
 
Team manager:           Frédéric Le Sciellour
Industrial Designer:   Jérémy Sachot, Ishak Belhout
Digital Designer:        Julien Ancery
 
 
The brief is to realize the next virtual realistic concept car for the gran turismo game, based on the pleasure of gaming and driving with new unique sensations, responding the best to the gamer’s expectations. (casual gamers ans hard gamers representing 80% of GT5 player's)
 
 
The goal of this concept was to have a dynamic vehicle for interesting races. This concept is able to change its mass distribution during the race following if you are in a turn, in a straight line or breaking phase. It is equiped of a battery which can move along the frame quickly. We obtained an agile vehicle like a kart but with the performance of a track car. It's a compromise between a kart and a F1.
 
 
 
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Studio:
 
The main interest of this concept is the battery. All the vehicle has been thought in terms of the evolution of the battery. We first study the battery displacements necessary to change the gravity center of the vehicle during one race. Then we have built all the system serving to move this battery, and finaly the body. With this new vehicle you will have new unique driving sensations in the games, but also in reality.
 
 
 
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Mechanical details:
 
 

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Video Game:

 

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Wonder Box:

 
 
Gran Turismo it’s more than a simple game, it become an international network, allowing to promote news brands and events and creating link between partners
 
In order to be fusion between virtual and real, we decided to consider that Gran Turismo could become one day an automotive maker, so more than just a game
 
It's why we have thought that this intriguing vehicle could start in the game, and thanks to a kind of wonderbox permit you to feel in real the special sensation of this special concept by participating to a kind of competition.
 
 

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Training Session:
 
 

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Advertising Visuals:
 

All this emulation and effort to excell attract new customers, very interested by the Gran Turismo brand's spirit. So this customers must be abble to visit the Gran Turismo's factories to see how the e-Motion is made or to see former players test it on track
 
The most interested of theim can also assist to Gran Turismo's competitions, to realize the performances of the car and also appriciate the friendly spirit of the brand ! The combination of the popularity of the video game and all the real organition that you've seen are finally the best ways of advirtising for the new automotive maker named Gran Turismo.