Graduation Project _ Part 1
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About

Graduation Project
Published:

Museum for Tribal Heritage - Bhopal (M.P.) - India.
Undergraduation Final Project : Type-design, Branding, Signage. //
Guide : S.M. Shah

In order to preserve the rich tribal ethos of the state and to project the magnificence of the tribal heritage among the masses, the Govt. of M.P. has decided to set up a Tribal Museum in the state Capital, Bhopal. Thrust of the design is on creating an environment similar to the tribal settings and also on enabling the visitors in understanding the intricacies of the tribal life Apparels, ornaments, music instruments, art forms, festivities and fairs etc.shall be displayed such that the information about each zone can be specifically imprinted on the visitors mind. An ambience of Tribal settlement with greenery and water bodies around shall be created to display the principle of living in coexistence with nature.The museum is designed by the mud architecture pioneer of India – Revathi Kamath. She is committed to exploring, expressing and evolving - ethics, ideas and aesthetics that are sensitive to an ecological continuum, and integrating this consciousness into the mainstream
A Satellite image of the Museum for Tribal Heritage
 
The Brief

“INDIAN” / “ETHNIC” , SHOULD HAVE THE “TRIBAL” ESSENCE , SHOULD BE MODERN, BUT NOT WESTERN INFLUENCED.

The client wanted the Identity should represent the above characteristics and the Signage System should be bilingual,I took it as a opportunity to design a devanagri typeface for Branding and Signage system.
MOOD BOARD : “ INDIAN” + “TRIBAL” + “MODERN”


Concepts

Indian/Ethnic + Tribal + Modern these were they keywords my client wanted the logo to stand for. After completing my research on the Tribes of Madhya Pradesh , I started sketching the Iconic elements of the tribes, Symbols of religious importance , icons famous in popular culture , I was trying to get acquainted to their visual language and aesthetics.
Some of the Concept Sketches
Few digitized concepts
The “Two headed horse” is an iconic figure of Pithora paintings done by the“Bheel” tribe. Pithora paintings are made on festival and special occasions, to start with the painting the tribals first make the two headed horse which is dedicated to Lord Ganesha as he is the one who is to be worshipped before any other deity, Bheel considers the horse as a symbol of power and strength. The two headed horse as a logo represents the mystic nature of these tribes
The logo didn’t have a defined negative space and was not going according to the “Modern Indian vernacular” thought of work. Now my aim was to stabilise the logo visually
FINAL LOGO : In most of the tribal art work (from M.P.)  their is always a defining element in the art i.e. their is always a decorative border surrounding the art work taking the similar element I tried to define the negative space of the horses which stabilized the symbol and justified the brief.

Logotype

The logotype for the museum was suppose to be bilingual i.e. it has to written in Hindi and English. The mood of a typeface is an important part of how it should be used. Different typefaces have strikingly different moods. Commonly used moods include formal vs. informal, modern vs classic/traditional, and light vs dramatic. Some typefaces have very distinct moods. For example, Times New Roman is pretty much always going to be a traditional font, which is why it’s so commonly used for business correspondence. Verdana, on the other hand, has a more modern mood.Some typefaces are more transcendent, and can convey almost any mood based on the content and the other typefaces they’re combined with. Helvetica is often considered one such font,since the logotype was being developed for a government organization I wanted the Devanagari font to be of geometric sans serif nature having a modern formal mood.
I started developing geometric monolithic characters
Selected Characters
Final Logotype

ITC Avant Garde was selected as the English logo type because it was a geometric sans serif font and had similar weight contrast as the Devanagari logotype.
Final Logo + Logotype
Color Palette 

Devlopement of Pictograms
Development of pictogram for the tribal museum was a very challenging task, I was stuck in a dilemma whether the pictograms should have tribal element or not, cause the main purpose is to convey the idea in the best possible way and following tribal visual language was limiting the possibilities, but I kept sketching, and conceptualizing and developed 2 concept based upon tribal influences, One being completely tribal and second one was based on grid and had tribal influence.
For setting up the visual language standards I started exploring with the male and female Ideograms, is inspired from , and has circle as a base form and has s. The second concept was approved for further development as it is more recognizable from distance , simple and has scope for wider exploration.

 In the museum a lot of Swiss Pine-wood was being used for interior and also a lot of wooden pieces were getting thrown away as waste, I thought of utilizing these  waste wooden pieces to make wooden panels on which the way-finding information could be laser engraved. 


Swiss Pine-wood panel 84 inches x 18 inches in proportion to average Indian male height of 65 Inches


Type size

In signage system it is advised to use geometric sans serif fonts having traditional alphabets, because they are legible from a greater distance as compared to other fonts so I continued with Avant Garde and with the Devanagari font which I developed because both of them are geometric in nature. The average visibility distance for three directional structure is 86 feet (refer to pg ) , according to the letter visibility chart the font size should be 108 points i.e. 1.5 inch, Since I am using all the upper case alphabets of avant garde the , the type size for both the font can be 96 points.




Sample laser engraving on Swiss-pine panel