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Tools Used
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Campaign to appeal to students and encourage them to apply for student loans.
Published:
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Student Loan Campaign
Direct mail, branch collateral, statement stuffers, ads, and electronic banners to appeal to 'Gen Y' and encourage student loans.
Poster that appeared in credit union branches during the student loan campaign.
Print ad for one of the branches that appeared in a student publication.
Large backlit sign that appeared in credit union branches.
Direct mail postcard that went to members (front).
Direct mail postcard (back).
Statement stuffer distributed to all members.