Final Logotype.
Gourmet packaging redesign for Bologna-based Coop Italiasupermarkets (Before redesign above).
With over 1,300 store locations in Italy, and along-standing tradition of quality products, Coop was looking to updatetheir outdated packaging which had been in use since the mid 1990s. Theold packaging was designed by a global branding agency, but was sorelyout of date and did not communicate the sophistication or high qualitythat Coop products are known for. Coop asked Studiofluid to use the existing structural packaging towork within their budget, and develop the new logo for the line ofpremium food products.
With over 1,300 store locations in Italy, and along-standing tradition of quality products, Coop was looking to updatetheir outdated packaging which had been in use since the mid 1990s. Theold packaging was designed by a global branding agency, but was sorelyout of date and did not communicate the sophistication or high qualitythat Coop products are known for. Coop asked Studiofluid to use the existing structural packaging towork within their budget, and develop the new logo for the line ofpremium food products.
