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Got to Have was a 2012 Exclusive Books campaign that featured various products in a series of phases in Exclusive Book stores nationwide for the … Read More
Got to Have was a 2012 Exclusive Books campaign that featured various products in a series of phases in Exclusive Book stores nationwide for the duration of 4 months. The four phases of the campaign included: Phase 1: Lego, Lord of the Rings Phase 2: Spud, Exit Pursued by a Bear Phase 3: Boeke 2012 Phase 4: Board Games Campaign elements within these phases included: A1 posters A5 standees Shelftalkers Sensomatic sleeves Stickers Small & large mobiles Digital & physical brochures (agency) Online poll & competition Web banners Invites Read Less
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